Firms which integrate social m edia activities with their marketing strategies reap the rewards, according to a new report.
The Who’s Most Engaged study by Wetpaint and Altimeter found that businesses classed as being most active on website such as Facebook and Twitter saw revenues grow by an average of 18 per cent over the last 12 months.
However, those which were least engaged with social media saw revenues drop by six per cent.
The report added that although the optimal social media marketing strategy will vary from firm to firm, all companies must do something.
« Start you must, or risk falling far behind other brands, not only in your industry, but across your customers’ general online experience, » it stated.
Yesterday, a study by StrongMail Systems revealed that 42 per cent of businesses plan to increase the amount they spend on marketing over the next six months.
A further 43 per cent stated they would be maintaining current expenditure levels.
from Marketing News
